Metal Supplier Expands Reach with New Partnership

As a leading metal supplier, East Lake Metals is strengthening its presence in the Western US and Hawaiian markets through a strategic partnership with The Flatirons Group (TFG). Led by Tom and Tanner Martinelli, TFG will play a key role in delivering East Lake Metals’ high-quality steel and aluminum products to new coastal regions. This partnership reflects East Lake Metals’ commitment to superior products and exceptional service across the Pacific coast.

Explore this remarkable collaboration and its many advantages for Western markets, including Armored CoastTM.

With 25 years of experience in building envelope products and 15 in metal products, Tom Martinelli is a highly esteemed industry expert. Renowned for his vast network and deep industry knowledge, he has worked with some of the biggest names in metal products over his time. 

Tanner Martinelli, Tom’s son, is an expert in business development. Well-recognized for his client-first philosophy and proven success at cultivating relationships, Tanner has become an invaluable ally in expanding East Lake’s brand throughout Western markets.

East Lake Metals’ primary goal in expanding into coastal markets is to meet the unique requirements of coastal regions like the Pacific Coast and Hawaiian Islands. These areas demand materials that can withstand salt air and harsh weather. 

The Flatirons Group’s presence is helping to strengthen our ability to deliver top-of-the-line solutions that meet the requirements of builders, architects, and contractors in the Western US and Hawaii.

Armored CoastTM – a Coastal Roofing Solution

Within East Lake Metals’ product lineup, Armored CoastTM stands out as an outstanding solution for coastal roofing needs. Boasting increased durability and corrosion protection thanks to its Zinc-Aluminum-Magnesium (ZAM®) coating, Armored CoastTM was specifically created for coastal environments and designed specifically to withstand any harsh climate.

Here are some of the key features of Armored CoastTM:

• Superior Corrosion Resistance: Our ZAM® coating offers powerful cut-edge protection. Exposed edges in metal roofing systems are at particular risk from rust and corrosion damage, making their protection essential.
• Simple Installation: Armored CoastTM panels can be quickly and cost-effectively installed using standard galvanized clips, providing both time and cost savings compared to traditional aluminum roofing.
• Longevity: Armored CoastTM offers long-term performance and reliability thanks to its 20-year substrate warranty.
• Reduced Maintenance: The superior durability of Armored CoastTM makes it attractive to clients searching for long-term solutions when longevity and reduced upkeep are of utmost importance.

What This Partnership Means for East Lake Metals’ Customers

Customers in Hawaii and Western US will benefit from access to premium products designed specifically to withstand harsh environments. East Lake Metals’ dedication to quality, combined with The Flatirons Group’s regional knowledge provides customers with several advantages, including expert support and cost effective solutions.

East Lake Metals, a leading metal supplier, is thrilled at the possibilities this partnership opens for meeting the unique needs of Western US and Hawaiian markets. Working alongside The Flatirons Group, we look forward to reaching more customers and expanding access to innovative roofing systems such as Armored CoastTM.